ORIBE Hair Alchemy Collection

This holiday season, Oribe celebrates self-expression and affirmation through a beautiful collaboration with illustrator, textile designer, and artist, Louis Barthelemy. Guided by his natural curiosity and intuition, Louis' artwork exemplifies his deep appreciation for the rich culture, beautiful lands, and captivating craftspeople of Egypt, which have shaped his eye as an artist and forever changed him as an individual.

In the sprawling three-part tapestry titled "Eternal Rituals," Louis showcases the central role that haircare has played in our daily life since antiquity. The whimsical narrative visualizes thousands of years of haircare ritual, starting with a sublime deity, whose hair flows upwards like the life-giving Nile river. Under the watchful eye of the god Horus, the flowing locks are tended to and braided by mythical Egyptian gods and goddesses, surrounded by lush flora and fauna, all with playful nods to Oribe throughout.

Louis' artwork exemplifies his deep appreciation for the rich culture, beautiful lands, and captivating craftspeople of Egypt, which have shaped his eye as an artist and forever changed him as an individual. Guided by his natural curiosity and intuition, he has created a stunning visual representation of the importance of haircare in our daily lives, dating back to ancient times.

The "Eternal Rituals" tapestry is a celebration of the enduring significance of haircare, with the deity's flowing locks representing the life-giving Nile river and the mythical Egyptian deities tending to them, symbolizing the reverence and care that has been bestowed upon hair throughout history.

Oribe's collaboration with Louis Barthelemy is a testament to the brand's commitment to self-expression and affirmation. By showcasing this beautiful and meaningful artwork, Oribe invites us to embrace our own unique identities and the rituals that shape our daily lives.

Accompanying the tapestry are Oribe's Hair Alchemy products, including the Hair Alchemy Shampoo (Retail), Hair Alchemy Conditioner (Retail), and Hair Alchemy Treatment Serum (Travel), which embody the same spirit of reverence and care for hair that is celebrated in the artwork.

Through this collaboration, Oribe and Louis Barthelemy have created a powerful and inspiring celebration of self-expression, cultural appreciation, and the timeless rituals that have sustained us throughout our history. This holiday season, Oribe invites us to embrace our own journeys of self-discovery and to find joy in the simple, yet profound, acts of caring for our hair and ourselves.

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